5 Things to Consider When Hiring a Healthcare Marketing Agency

Having a right marketing agency by your side that can help elevate your healthcare practice’s growth is like living a healthy lifestyle; it improves the overall health and longevity of your practice. As the healthcare landscape is becoming more and more competitive, it’s becoming more difficult for providers and practices to go at it on their own. Healthcare providers are taking short steps in finding the right healthcare marketing agencies with which they can work side by side for mutual benefits. In this blog, we’ll tell you the five most important characteristics that you should look for when considering a...

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Healthcare Marketing Strategy: A Guide for Getting More Patients

Healthcare marketing strategy is an inbound marketing process where we bring forth all the resources that could bear against various opportunities and threats of a highly competitive healthcare business. The resources could be any original content, including blog posts, articles, podcasts, informational videos, and interviews on medical topics, while the opportunities and threats are concerned with persuading your patients to come to you.

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6 Reasons Why Your Healthcare Practice Isn’t Growing

Growth is a major factor to ensuring your healthcare practice remains successful. If you’re not growing your patient base, then your revenue will remain stagnant. However, growth doesn't happen easily. It requires hard work, diligence, and perseverance toward some defined focus areas – the drivers of growth – before your practice can actually achieve consistent growth. For your healthcare practice, those drivers of growth are your patients. That's why everything that you do should be centered on your patients – both current and potential. Though every healthcare practice knows that, still many fail...

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Implementing the 3 Pillars of Healthcare Marketing Success Plan – A Guide for Doctors

The 3 pillars of healthcare marketing success is a marketing plan designed to help you acquire more patients from the internet on an ongoing basis. Apart from this main goal, other objectives that the “3 pillars” marketing plan strives to fulfill are improved patient service recovery and improved overall performance of your practice. The 3 Pillars of Healthcare Marketing Success are:


3rd Pillar (Part 3): How Content Marketing Helps Practices Improve Their Brand's Online Presence

Healthcare content marketing in its essence is about creating and sharing valuable, relevant, and consistent health-related online materials such as blogs, articles, videos, infographics, and social media posts in order to attract and retain a clearly defined audience – your target patients – and ultimately drive profitable converting actions from them. Content being created and distributed under this marketing approach differ from the usual marketing content like the digital ad copies. That's because the former content type, unlike the latter one, doesn't explicitly pitch for products or services, rather provide...

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1st Pillar (Part 3): How an Improved Patient Satisfaction Impacts Your Bottom Line

Patient satisfaction and the bottom line of your hospital or medical clinic is directly linked with each other. The more satisfied your patients feel during their visit, the more your bottom line improves. The improved level of satisfaction should also reflect in your HCAHPS scores, which is a deciding factor for your hospital’s reimbursement. Read here in detail about how you can improve HCAHPS scores for your hospital or medical practice. An improved...

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1st Pillar (Part 2): Role of Digital Marketing in Improving Patient Satisfaction

You know your hospital's reimbursement heavily depends on the kind of patient satisfaction you're able to provide. You also know that the internet is making patients increasingly aware of their rights to realize that satisfaction. However, what you may have missed is the fact that the internet, combined with increased proliferation of digital technology, is also playing a major role in defining how your patients are going to feel about you, your service, and your hospital. And its role starts even before your patients have found you, and stays in play post treatment or surgery.

[This blog continues the series...

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1st Pillar (Part 1): What Is 'Patient Satisfaction?' Why You Need It Today More Than Ever

Providing an exceptional level of satisfaction to your patients is something that determines the fate of your healthcare business today. That's because in this digital age, the key success metrics of your hospital, your practice, each of your providers, and even your nursing staffs are linked to the kind of satisfaction they all are collectively able to provide to your patients. Patient satisfaction being an important and a common indicator to measure the quality of healthcare, holds a major part of the decision to be made about hospital reimbursements. Whether you like it or not, 30% of the decision is derived from how well...

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An Introduction to the 3 Pillars of Healthcare Marketing Success

Undoubtedly, the evolution of digital media and the decentralization of information has completely changed the way patients used to find a doctor or specialist for treatment or consultation. Instead of depending on word-of-mouth referrals or commercials, internet has enabled patients to seek out information, compare all options, and make decisions regarding their health. While you might consider it as a hurdle to your healthcare business’s success, you can actually leverage it as a strategic advantage – so long you take the right approach. That right approach is three-pronged: engage your patients, educate them with informative...

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6 Healthcare Marketing Trends In 2018: How to Leverage Them

Healthcare Marketing Trends 2018

Healthcare marketing is in evolving phase and physicians are decision makers in this transformation. In the new healthcare delivery model based on transparency, quality outcomes, and patient satisfaction, patients are now at the center of every healthcare marketing strategy. Here are healthcare marketing trends in 2018 that you need to implement in your marketing strategy for providing...

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