During the past year, there have been multiple security breaches with major retailers including Target, Kmart, and Home Depot that have affected tens of millions of consumers. As such, it is not surprising that one quarter of the 3,039 participants in Web.com's second annual small business perception survey stated that they were likely to change their online shopping behaviour during the 2014 holiday season. In fact, nearly one third stated that they were seriously considering changing their habits.
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Are you getting the most from your PPC campaigns? If you are getting average or dismal results from your campaigns, there are a number of things you can do to improve. Successful PPC campaigns are more about the landing pages rather than the ads you are running.
Related: 7 Secrets to Save on Your PPC with Quality Score
Here are seven...
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The holiday season is a notoriously slow sales season for everybody that sells something that can’t be put under a Christmas tree. For example, car sales plummet in the winter months around the holidays, and the people who sell cars do everything they can to earn a profit in the slowest months of the year.
While your sales may not be as bad as the average car dealership at this time of the year, the holidays can still be tricky for many salesman and small businesses. However, there are some tips out there that can help you...
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Today’s technology has made many things possible that two decades ago would have been called science fiction. For businesses, the technological advances make the cost of doing business more affordable, especially when it comes to taking care of office space. Instead of having to pay for a whole group of suites, floor, or building, you can allow employees to work remotely. For meetings and other office needs, you can work from a virtual office.
Virtual offices are both more cost-efficient and more convenient than traditional...
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As a business, you're already well aware that the holiday season is coming and everything that it can mean for your company. This is the time when businesses really go all out with their sales, promotions, and marketing in order to snag a piece of the billions that will be spent during the holiday blitz
Whether you're directly marketing to consumers or not, this is the busy season and that means ramping up your digital marketing efforts through things like...
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There is a very thin line between sales and marketing. Taking the selling out of sales is an effective strategy that can make the process of sales much more enjoyable. The following details seven ways to beat sales management challenges by focusing on taking the selling out of sales.
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Most of the PPC audit companies know that you have to spend enough time creating and maintaining your account to be successful for PPC Audit Program. What most don’t realize is that you can significantly improve your PPC Audit’s performance by optimizing and maintaining your quality score. In fact the highest quality scores save companies up to 50%. Here are seven things you can do to improve your quality...
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One of the best ways to drive more traffic to your site is to offer special deals. These short term discounts are much more likely to convert visitors into customers. Here are a few ways to offer your visitors deals to entice them into making a purchase.
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Are your employees just coming in for the sake of getting paid? Your organization has a serious problem and should find ways to boost employee morale and motivate them. Here are 10 ways to promote employee motivation in your organization.
Maintain an open office where employees can approach you to speak about their concerns or ask you questions. A happy and contented office is always a productive office.
Employees want to grow and advance within their organizations. So, have career growth plan for employees, so that they
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Building a small-business website is complicated. You’ve got to secure a domain name, generate content, and figure out how to help people find it. By the time the entire process is complete, you just want to get back to business.
But websites are all about doing business. And if you really want a website that works, you should take one more look at yours before you turn your attention back to the day-to-day operations of the office.
Yes, before you flip the proverbial switch and go live with your new site, take a look at it through...
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