Google AdWords has officially announced that starting this June, they will ask the advertisers to verify the ownership for all call extension and location extension phone numbers. Call extensions and location extensions that do not meet this new policy will be disapproved from serving ads with these extensions.
This new announcement reveals how strict AdWords...
Mobile shopping now accounts for over half of all online purchases. But despite the growing marketing emphasis on the mobile market, the conversion rate of mobile is still much less than...
On March 25th, we were lucky enough to host another Google Partner event for our clients. Google has livestreamed their events in past events, but since this event was centered on YouTube marketing strategies, they decided to create a fully orchestrated video presentation. We had a great turnout, and it was a very informative session about YouTube’s place in the future of digital...
Gone are the days when webmasters used to trick search engines by exploiting loopholes in the ranking mechanism. Now with everyday advancements and frequent algorithmic changes happening in search engine industry, the focus is on delivering value to the (searchers) users. Even Google says, "Don’t optimize your website for search engines; optimize it for your visitors and for their ease and usability."
More and more people are using the Internet on their mobile devices, it is important for all webmasters and business owners to adopt changes as per the industry standards. Google has also announced recently that mobile friendliness will be considered as ranking signals. Therefore, people are looking for ideas to make their website compatible to the changes
Beginning this week, AdWords will be having a more simplified Top movers report so that any of the users can spot and make improvements in their account more easily than ever.
What has improved?
One such upgrade in the AdWords top movers report is the inclusion of a summary table that will show you the top as well as the total changes in...
Pay Per Click marketing strategies are still viable even with the presence of content marketing, mobile marketing, and other areas of emerging marketing trends. In fact, PPC is even more important because it can go hand in hand with your content, which can result in higher ROI and net conversions. However, any business using PPC, no matter the platform, needs to make sure they look into PPC...
GMR Web Team, a Google Partner, is delighted to announce that it will be hosting another livestream Google Partners Connect Event on March 25, 2015. All local business owners are invited to attend. This event is a great opportunity to learn from YouTube experts...
We all know that Google recently announced the release of search impact reports in Webmaster tools and rolled it out as a test feature in some of the accounts. This was an initiative to view the search queries’ length and how they are performing in terms of the click through rate.
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Search engine marketers at PPC audit companies need to devise ways to get the best ROI from their marketing campaigns. And when a campaign is successful, there should be ways to scale it up and deploy to different channels quickly and efficiently. One strategy that the PPC team can use is recycling successful campaigns.
Deploy Campaigns on Multiple...
