When it comes to starting a business, good name might be all you have with regard to brand equity--so you better pick a good name.
There's a lot riding on the name you choose for your business: initial responses from the market, differentiation, brand recognition. But sometimes choosing just the right name can be challenging. Sometimes there are too many options, other times too few. Sometimes you feel like you can't think of any options.
But don't worry, the internet has...
What's standing between your e-commerce website and more sales? The answer might surprise you: too many photos, too many choices and too many websites.
Too much of a good thing can actually be bad.
Does this sound counter-intuitive? Keep reading to see why it makes perfect sense when it comes to e-commerce--and to see how three simple web...
It is all about how your brand looks when it comes to attracting the most customers online and offline, believe it or not. While many say "don't judge a book by its cover," sometimes all you have is a quick second to make a great and lasting impression on leads that are highly potential customers. How can you stand out? With attractive creative graphics and signage, of course.
Standing Out with Signage Your brand is an extension of your beliefs in Read This Post »
Every now and then you should ask questions about your website to make sure it is helping your business as best it can. The following questions and answers may help fine tune your online image.
How do I check what people are saying about my business online?Searching your business name in Google using the term "reviews" will help you find reviews about your business.
How can I be notified about online mentions?By creating a
Redesigning your website to align it better with your brand goals is a wise business decision. You can redesign your site to provide visitors with a better user experience, improve lead generation and close more sales
However, it is easy to get caught up in the redesign process for longer and end up paying higher than you had budgeted for. How do you ensure the web design agency you choose will redesign your website within the stipulated budget? Below are six tips that will help to keep your...
It's your website's search feature.
The search function is not only an effective way for consumers to find the products they're looking for on your website, it's an effective way for you to sell them products they weren't necessarily looking for but want...
It is as important to stay productive now as it always has been, if not more so. As the push toward digitizing the world takes on a more literal definition each day, new apps are being developed to help us navigate the cyber void. Here are six free apps that can help you be more productive
Google Drive
Google Drive is a favorite among business...
It's not a very long time--Vine's increasingly popular looping video clips are a whole one second longer. But it's an important amount of time during which the visitor will decide, consciously or subconsciously, whether or not to stick around, explore and maybe even do business with you.
Why five seconds? The short answer is that people have shortened attention spans. The longer answer is that there are so many other options available to them that people don't have the...
Is your website crying out for a makeover? When was the last time you updated the content? It's very important to remove outdated gimmicks from your site that the internet community became tired of long ago. It also helps to keep content fresh so that every time visitors use your site they find something new. Below are some of the key warning signs that your site needs a makeover. Fancy Intro At one time animated intros using Flash were considered tech savvy but eventually the technique was widely abandoned due to slow...
The world of ecommerce can be tough, especially now that its popularity has exploded and there are all sorts of retailers online. If you're looking to gain an advantage over your competition with your ecommerce website design then check out these tips below to stay ahead of your competition.
