Using Creative Graphics and Signage to Attract Customers

It is all about how your brand looks when it comes to attracting the most customers online and offline, believe it or not. While many say "don't judge a book by its cover," sometimes all you have is a quick second to make a great and lasting impression on leads that are highly potential customers. How can you stand out? With attractive creative graphics and signage, of course.

Standing Out with Signage Your brand is an extension of your beliefs in business and what exactly your company is about. Because of that, you should be extra careful in the types of colors, logo placement, and even the type of font you use. Whether you want to look hip and cool or highly professional and trusted, you need to know some design tips on better graphics and eye-catching signage.

  • Color is indeed everything. Did you know that a whopping 80% of surveyed customers say they notice a brand's coloring before anything else? Customers then instantly associate those colors with that particular company. Think about it: Coca-Cola has its iconic red color and McDonald's is known for its golden arches. Combining colors to become memorable is key but try to stay away from using on trend or currently popular colors because you never know when they will suddenly go out of vogue.
  • Know your contrasts. All signage is also going to have either graphics or text and these two things need to be seen clearly and easily. Adding depth to your sign with the right type of foreground color and creative graphics is a great way to attract the most customers. But don't attempt to blind your potential customers with super contrasting elements or make it so nothing can be read or seen properly.
  • Let's face it, size matters when it comes to signage. If you want to be creative, you also need to go big because it's also easier on the eyes. Large fonts and graphics attract customers, while also clearly conveying what it is that you do so well.

Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.

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