The Significance of Infographics in Brand Building

Infographics have become very popular on websites and in social media partly because the combination of text and an image delivers information quickly, especially if the text includes comparative statistics. Images have become the standard for posting on social media sites like Facebook and Google+ because they capture people's attention better than posts with all text. Use the following information about infographics to help build your brand online.

Visual Stimulation

One explanation why infographics are popular is that people enjoy colorful graphics. Besides providing variety in a Facebook newsfeed, infographics represent artistic creativity in the form of charts, diagrams, graphs, cartoons, surrealism, photos, merged images, and montages. Infographics have a way of bringing a brand to life and raising credibility level when the logo is placed at the footer. If the visual is compelling enough it can be shared and attract links back to your site, helping boost your search rankings.

Educational Images

Another reason infographics are attracting eyeballs is that dynamic visual data can help people see trends and patterns better, creating clearer perceptions of what data may indicate. Instead of reading an article to learn a few facts in several minutes, relevant infographics at best can provide a more vivid summary of the same important points in mere seconds.

A Break from the News

Finally, infographics have become significant in social media due to their escapist nature that provides a refreshing alternative to mainstream media. Consumers are bombarded with bad news on a daily basis to the point that they are searching for something more entertaining than just nationalized content that is duplicated on tons of websites. In many respects, Facebook has become everyone's personalized newspaper that counters all national media. Infographics help add a unique twist to social media posts.

Although some catchy infographics go viral, most of them are not seen over and over again by individuals. Sometimes they provide refreshing humor or stunning facts that might otherwise be overlooked. Part of the charm and power of sharing unique visualized data is that it can appeal to both sides of the brain, mixing logic and emotion.


Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.

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