It's easy to market a product or service if you have billions or millions in the bank. Small to medium businesses, however, usually don't have such that luxury and need to keep a tight watch on budgeting. Overspending on marketing that doesn't
It's easy to market a product or service if you have billions or millions in the bank. Small to medium businesses, however, usually don't have such that luxury and need to keep a tight watch on budgeting. Overspending on marketing that doesn't
With only 10 weeks to Christmas, savvy business owner are already working round the clock to prepare for the busy holiday season. In just a few weeks, Black Friday and Cyber Monday will be upon us. Is your business prepared to capitalize on the holiday...
Your business can accelerate by connecting with the right digital partners in the online world that means working with agencies that
Communication is the core of all business, which is why everyone involved in business should study it carefully. Author Dr. John Lund, an expert in interpersonal communication research...
If you’re a small business owner you know how important customer acquisition and retention really are to the health and growth of...
There is a very thin line between sales and marketing. Taking the selling out of sales is an effective strategy that can make the process of sales much more enjoyable. The following details seven ways to beat sales management challenges by focusing on taking the selling out of sales.
One of the best ways to drive more traffic to your site is to offer special deals. These short term discounts are much more likely to convert visitors into customers. Here are a few ways to offer your visitors deals to entice them into making a purchase.
Are your employees just coming in for the sake of getting paid? Your organization has a serious problem and should find ways to boost employee morale and motivate them. Here are 10 ways to promote employee motivation in your organization.
Maintain an open office where employees can approach you to speak about their concerns or ask you questions. A happy and contented office is always a productive office.
Employees want to grow and advance within their organizations. So, have career growth plan for employees, so that they
Launching a small business on a small budget can be done effectively, if you combine organization, engagement and imagination. It can be completely promoted on the internet in a matter of months, if you dedicate enough time and energy to the business. It may not have the same benefits as traditional mass media advertising, but it's possible to capture a target market online to get your business rolling quickly by taking the following steps.
Every small business owner should consider doing a SWOT analysis, a strategic evaluation of the organization's strengths, weaknesses, opportunities and threats. First you need to set a time frame for achieving your goals. The main reason for going through this process is to help identify your weaknesses and what you can do to make improvements, as well as how you can maximize your strengths. The following breakdown of SWOT analysis will help you plan critical decisions for your business.
