YouTube Advertising -Tips to Get Started From Google Partner

On March 25th, we were lucky enough to host another Google Partner event for our clients. Google has livestreamed their events in past events, but since this event was centered on YouTube marketing strategies, they decided to create a fully orchestrated video presentation. We had a great turnout, and it was a very informative session about YouTube’s place in the future of digital marketing.

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Simple PPC Ad Tests for High Conversions

One of the best ways to make sure that your PPC ads are working is to run simple tests. Unfortunately many marketers get caught up in other aspects of their work and don't take the time to run these tests, even though they don't require much time or effort.

Here are some simple PPC ad tests that will make your campaigns more efficient.

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4 Tips to Stay Ahead of Competitors in PPC

If there are any lessons to be learned, or even advantages to be gained from tough times for businesses, then it's an increased awareness not only of what customers want, but what your direct competitors may be doing better than you.

It doesn't matter how brilliant a single PPC campaign of yours might be, or how effective it was in turning clicks into clients, you can bet your next quarter's profits that the...

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4 Drifts to Change the Face of Digital Marketing in 2015

Planning your marketing strategy for 2015 requires being up to date on the latest trends in digital marketing, which is constantly evolving with the new technology. Online marketing has become essential for almost all businesses, whether they are willing to admit it or not. Engaging in social networks and optimizing your website for mobile users is only the beginning of this revolution. Here are some important developments...

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Online Security Can Influence Holiday Shopping: A Study

During the past year, there have been multiple security breaches with major retailers including Target, Kmart, and Home Depot that have affected tens of millions of consumers. As such, it is not surprising that one quarter of the 3,039 participants in Web.com's second annual small business perception survey stated that they were likely to change their online shopping behaviour during the 2014 holiday season. In fact, nearly one third stated that they were seriously considering changing their habits.

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Virtual Office Suites: Save on Space and Cost Together

Today’s technology has made many things possible that two decades ago would have been called science fiction. For businesses, the technological advances make the cost of doing business more affordable, especially when it comes to taking care of office space. Instead of having to pay for a whole group of suites, floor, or building, you can allow employees to work remotely. For meetings and other office needs, you can work from a virtual office.

Virtual offices are both more cost-efficient and more convenient than traditional offices....

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