Link building continues to be an important part of online marketing and optimizing websites. Google, the most popular search engine, relies heavily on the link popularity of websites to determine the page rank of the site. If your website does not have inbound links from other websites, it will not achieve high rankings in highly competitive categories. Boosting the link popularity of a particular web page or website is known as off-page search engine optimization.
Meta tags are tags especially for the search engines. They tell the search engines what your web page is all about and helps it to index your page more accurately. Meta tags are the hidden code usually put at the top of websites designed to perform different functions. The two most famous and misunderstood meta tags for SEO purposes are the description and keywords meta tags which you can find somewhere between your head tags. They are designed to provide the additional info about a page. Amongst other things, they tell the search engine...
