4 Drifts to Change the Face of Digital Marketing in 2015

Planning your marketing strategy for 2015 requires being up to date on the latest trends in digital marketing, which is constantly evolving with the new technology. Online marketing has become essential for almost all businesses, whether they are willing to admit it or not. Engaging in social networks and optimizing your website for mobile users is only the beginning of this revolution. Here are some important developments that every business needs to learn about for the new year.

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Predictions That Will Revamp Digital Marketing in 2015

Planning and good planning is a marketer’s weapon. So here’s a sneak peek for businesses and marketers as to what will matter in 2015.

Content Is and Will Continue to be the Most Vital Factor

Inspired content will make a difference. Lots of companies and businesses out there are creating good content. How will you stand out? The secret lies in mapping the content to the purchase funnel. For the bottom of the funnel keep content light and humorous if possible. This will create brand awareness and enable retention. Middle of the funnel try...

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5 Ways to Surprise Your Customers This Thanksgiving

The holiday season is a time when most consumers are flooded with advertisements for sales, and companies are looking for ways to get them to buy as much as possible. For the savvy consumer, this can feel a little overwhelming, and it can even make some people resentful of the companies they do business with.

If you don’t want your company to be a part of the group consumers resent for their relentless holiday pressure, chances are you’ll need to do something to show them that you value them for more than the money they send your way. Use this guide to help you find the perfect way to surprise your...

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Digital Marketing Trends in the Music Industry This Year

Digital marketing is dynamic and in some niches, it’s all about experimenting to see what works. Compared to other large industries, the music industry has a unique angle in digital marketing given the massive challenges they face such as illegal download. Here are 4 digital marketing trends that have been witnessed so far in the music industry this year.

Content marketing for building relationships The music industry is increasingly adopting content marketing, and this means more noise in the industry. This year, the bar for content marketing has been set so high that savvy music...

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How to Launch a Small Business Today and Market it Online

Launching a small business on a small budget can be done effectively, if you combine organization, engagement and imagination. It can be completely promoted on the internet in a matter of months, if you dedicate enough time and energy to the business. It may not have the same benefits as traditional mass media advertising, but it's possible to capture a target market online to get your business rolling quickly by taking the following steps.

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How Web Designers Maintain Good Health

The web design industry isn’t exactly one where you’re going to get a lot of exercise during the day. After all, chances are you’re going to be parked in a chair most of the work day, and when you’re in the middle of a big project, that work day could easily be 10 or more hours in a single stretch.

However, there are some things you can do to maintain sound health if you work in the web design industry both at work and in your free time. Use this quick guide to make sure your job doesn’t...

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SWOT Analysis: An Absolute Must for Your Small Business

Every small business owner should consider doing a SWOT analysis, a strategic evaluation of the organization's strengths, weaknesses, opportunities and threats. First you need to set a time frame for achieving your goals. The main reason for going through this process is to help identify your weaknesses and what you can do to make improvements, as well as how you can maximize your strengths. The following breakdown of SWOT analysis will help you plan critical decisions for your business.

SWOT-Analysis-For-Small-Business

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Boosting Social Media Efforts With SEO Data

Social media platforms, like Twitter, LinkedIn and Facebook, are great platforms you can use to launch an inbound marketing campaign. This is because a great social media marketing strategy will inevitably improve your SEO. Does it work the other way around? Can you use your SEO data to improve the precision of your social media marketing campaign? How Social Media and SEO can boost your online marketing caimpaign? The answer is yes. Let’s...

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Budgeting Tips for SEO

Getting your business SEO spot-on is essential, especially if you’re a small to medium size enterprise and it’s tempting to throw money in all directions in a scattered attempt to cover all bases. Spending large amounts of your marketing budget to drive you to the top of Google rankings can be as exact and expensive as...

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