Healthcare Marketing – A Guide for Doctors & Practice Managers

Healthcare Marketing

What Is Healthcare Marketing?

As a promotional strategy, healthcare marketing should utilize different marketing channels and tools to create, optimize, and share valuable, branded health-related content that doesn’t just help teach and promote public health information, but also promotes the particular healthcare brand publishing the content. This is a patient-centric approach to marketing, as you...

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3rd Pillar (Part 3): How Content Marketing Helps Practices Improve Their Brand's Online Presence

Content Marketing for Healthcare Healthcare content marketing in its essence is about creating and sharing valuable, relevant, and consistent health-related online materials such as blogs, articles, videos, infographics, and social media posts in order to attract and retain a clearly defined audience – your target patients – and ultimately drive profitable converting actions from them. Content being created and distributed under this marketing...

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3rd Pillar (Part 2): How Doctors Can Boost Their Online Presence with Mobile Optimization

Mobile Optimization for Healthcare

A major part of having a strong online presence for a website is its ability to provide seamless and responsive user-experience on any internet access device, including mobile devices such as smartphones and tablets. Same applies to your practice's website which is an online window for your patients to take a look at what's inside of your brick-and-mortar practice.

With the...

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