What is Article Marketing?
The writing of articles related to your services, product or expertise and publishing it online for general audience is called article marketing.
How does it work?
Let us take the example of a site that offers weight loss surgery in Mexico. This site publishes a lot of articles online, almost 6 to 7 articles per month. Around 10% of visitors to this site...
After getting the onsite done properly for your website to make impact you need to get things done properly offsite too. There are certain aspects of internet strategy that you may consider as most appropriate for your business, but the 9 steps below are fundamental offsite steps. 1. Article Marketing 2. Blogging 3. Forum Marketing 4. Directory Submissions 5. Press releases 6. Social media marketing 7. Online profiles You can watch our Offsite SEO Technique Video for an overview. There are 2 newer methods that appeal to online...
Last week we talked broadly about website design and how to integrate it with your internet strategy. We also saw the significance of good original content and how it acts as a unifier for all aspects of internet strategy. This week we will go a step further and discuss onsite aspects of internet strategy. I will try to provide you with a checklist and a list of don’ts.
You’ve worked hard at identifying the keywords that will drive traffic to your website.
These keywords have to be integrated with website design to start driving traffic to your website. Then there is the issue of conversions. So the design, code and content must be integrated for a successful website business. Discuss all of the below factors with your website designer and content writer if any.
Website Design: The
Targeting the right keywords is half the work done.
How to Find the Right Keywords? The Process
If you are starting your site from scratch, selecting keywords at this stage is a time and money saver. If you are redesigning your website, this is the time to outgrow your previous mistakes.
If you are wondering what keyword has to do with website design think again. It determines whether...
Below are some additional free small business resources apart from those listed in the ebook. If you do not have a website yet, identify the most successful competitor website. Use that website as a base to find out more about the behavior and demographic profile of your customers. Compare it against two other competitor website. Believe me, it will prove quite an education and give you new ideas. You will be able to identify the weaknesses of each website and hence your planned website will be better than the others. I would like...
Let me start by thanking you all for the tremendous (and voluminous!) response by questions, queries, suggestions and of course criticism... (Psssst.. for those of you who asked me who I am to analyze Ajay's book, I can only say that if you are reading this blog post I am successful enough in my work to analyze this book) Well, Ajay's book is what he says it is "just a comprehensive knowledge" of internet strategy for small businesses. Planning or setting up a business on the internet is a daunting and an arduous task for most....
Meta tags are tags especially for the search engines. They tell the search engines what your web page is all about and helps it to index your page more accurately. Meta tags are the hidden code usually put at the top of websites designed to perform different functions. The two most famous and misunderstood meta tags for SEO purposes are the description and keywords meta tags which you can find somewhere between your head tags. They are designed to provide the additional info about a page. Amongst other things, they tell the search engine...
In these hard times we have some good news for you…
As a business owner you must have a dozen questions about Internet Marketing.
Why should I go in for Internet Marketing?
How will Internet Marketing benefit me?
Where do I begin Internet Marketing?
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