Online businesses go out of the way to promote themselves. Often the promotion is blatant.
But there is no single step to conversion and after the fist step often nothing happens. So how do you convert your leads into interested prospects?
Simple: Go beyond the usual.
In the offline world we see it happen often. The handyman may thoroughly clean out the garage though it wasn't a part of the job. Your garage mechanic may use some petrol to clean out an old stain in your car upholstery. What will you do? Next...
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In business we have to trust our service providers. SEO companies are our gateway to online success. But it’s a good idea to keep a tab on what they are doing on our websites. Remember in the online world the website is your business store and you wouldn’t want a wrong description or profile projected! Or worse you wouldn’t want to be taken for a ride after paying those dollars!
Ask them for a keyword list and make sure that they get them right.
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Overnight online success is extremely rare. Most successes are a culmination of the testing, analyzing, improving and testing cycle.
If you really want online success, or even offline success, then you must understand the importance of correct marketing testing.
Ask yourself these questions as a starting point:
- Do I have a website strategy?
- What is my ROI on each strategy?
- Am I you split testing your content?
- Is tracking installed on each page of my
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Podcasting is a brand new unsaturated marketing channel based on audio communication at the will of the listener.
What is podcasting?
Podcasting is basically audio over the Internet where people subscribe to listen to content that they deem useful. The best part is that you don’t have to be on a computer to listen to a podcast. It has gone mobile. Listen to it on your iPod. You can listen to what you want, when you want, where you want. And very important: Podcast listenership is doubling and tripling...
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Videos are an effective way to get a message across to our clients and yet they are still under used. With the explosion of web 2.0, videos can be supported by most sites and they can be hosted cheaply too.
A vlog is short for videoblog. It is a blog which uses video as the primary content as technically it is linked to within a videoblog post. A vlog is accompanied by supporting text, image, and additional meta data to provide a context for the video. Vlog like Blogs are updated regularly, generally includes personal reflections,...
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When he doesn’t know your business. You may say that it isn’t his job. But you are wrong. Your online business is not a wild crazy idea, but a source of your income. Trust the right people to design your website. Your 17 year old nephew may be able to create your website or you can get a free one from several services…they might even be kind of pretty. In my research and experience, less than 2% of businesses that have websites have planted the seeds to online success. Many of them are your competitors.
The...
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If you are expert in an area and if you have a niche market, forum marketing is suitable for you. This form of marketing is one of the oldest and most subtle forms of indirect marketing. The main purpose of this form of marketing is to establish your expertise, build brand awareness and create visibility.
Forum builds an online community too. However forums are different from social media marketing because SMM is mostly about networking while forums are for problem solving. Here, people ask questions and get answers. It is also a...
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What is Article Marketing?
The writing of articles related to your services, product or expertise and publishing it online for general audience is called article marketing.
How does it work?
Let us take the example of a site that offers weight loss surgery in Mexico. This site publishes a lot of articles online, almost 6 to 7 articles per month. Around 10% of visitors to this site (among 10,000s) come from article sites. This site uses article marketing as a foremost technique in its...
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After getting the onsite done properly for your website to make impact you need to get things done properly offsite too. There are certain aspects of internet strategy that you may consider as most appropriate for your business, but the 9 steps below are fundamental offsite steps. 1. Article Marketing 2. Blogging 3. Forum Marketing 4. Directory Submissions 5. Press releases 6. Social media marketing 7. Online profiles You can watch our Offsite SEO Technique Video for an overview. There are 2 newer methods that appeal to online...
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Last week we talked broadly about website design and how to integrate it with your internet strategy. We also saw the significance of good original content and how it acts as a unifier for all aspects of internet strategy. This week we will go a step further and discuss onsite aspects of internet strategy. I will try to provide you with a checklist and a list of don’ts.
