Keeping up with innovations in the alternatives to written content could be considered a full time job as the role of websites continues to evolve from simple information dissemination sources to whiz-bang multimedia experiences. While the options have expanded dramatically, the ultimate purpose of any research based, optimized content remains the same; to bring visitors to the site and then keep them interested while they move through the conversion process. With visitors becoming more discriminating, the sales process may require multiple...
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Visitors who has arrived at your site, like what they see, and go to your shopping cart to make a purchase are much like patrons at a restaurant who have perused the menu and have decided on what they want to order for dinner. While the order is being placed the restaurant's waiter or waitress usually plays one of two roles; that of an order taker or that of someone who is trying to enhance the experience of the diner by suggesting appetizers, side dishes, and/or a bottle of wine to complement the main dish. This activity...
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Direct marketing has been an important part of the marketing mix for small, medium, and even large businesses.
Outsourcing your direct marketing campaign is a wise decision as you can get the help of professionals. A number of multi-national and even small companies have made use of these contact centers to get in touch with their customers and have increased their sales. You too can join the bandwagon and opt for the services of contact centers. Direct marketing involves a number of activities like
Online businesses go out of the way to promote themselves. Often the promotion is blatant.
But there is no single step to conversion and after the fist step often nothing happens. So how do you convert your leads into interested prospects?
Simple: Go beyond the usual.
In the offline world we see it happen often. The handyman may thoroughly clean out the garage though it wasn't a part of the job. Your garage mechanic may use some petrol to clean out an old stain in your car upholstery. What will you do? Next time...
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Never thought social relationships are good for business? Use this Three Pronged Twitter Strategy for Your Business and see the results. We have started following it and things are going great. Just thought we’d share it with you.
Share with us some twitter strategies that you apply for your business. We’ll update the list.
Best Sangeeta
The current recession is still raging despite claims of recovery. President Obama recently spoke at the White House and quoted the Department of Labor which estimated that US citizens have lost 3.6 million jobs since recession began.
For most losing a job is a calamity and yet there are some who handle this setback more effectively. The great American spirit of survival seems to exist in them. They look for alternatives to make a livelihood and to live well. They may not have opted out of their jobs, but they certainly can deal...
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Check out the latest blog post on our website maintenance site and read on as Daniel Levis top copywriter analyzes human nature and lays out marketing techniques to master them.
Find out
- Why fear and anger are such useful emotions to evoke in your copy …
- How society conditions your customers to respond in automatic, predictable ways to given stimuli that you
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Google recognizes the role of Galileo in modern science as indicated in its display logo today. This day Aug 25 1609, 400 years ago, Galileo opened a new universe to a small community of Venetians challenging conventional views.
The world has never been the same since. We pay our tributes to this astronomer who changed the way we see the world. Though it’s been a long journey from Galileo’s Telescope to the Hubble…pioneers will always be remembered. Thank you Google for this wonderful...
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Planning is the most crucial aspect of online business. The plan should include short term and long term goals. You should always be clear about your business objectives and purposes. The goals should be effective in generating new customers and keeping the existing ones. While setting goals it is important to keep in mind to know the visitors or customers you are expecting at your site. You should be flexible enough to adapt to the needs of your changing traffic or visitors.
Online business is both, very easy and very...
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Outsourcing as a business strategy was started in mid 1990s to manage workload and cut costs using tools of information technology. With the passage of time, wider use of the internet and much improved connectivity and communication has made outsourcing an easy tool for solving business problems, management of excessive workload and shortage of skilled workers. Although outsourcing is mainly used by the IT enabled industry, it is interconnected with all other businesses and influences other sectors by various means. Based...
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