Your business logo is one of the first things your customers and potential customers will see. They’ll see it on your business cards, on your stationary, and even on your website or social media accounts. So why...
Your business logo is one of the first things your customers and potential customers will see. They’ll see it on your business cards, on your stationary, and even on your website or social media accounts. So why...
The way your website looks and operates is important if you’re doing web-based business. If your customers and potential customers can’t navigate or simply don’t like your site, why would they buy from you? Even if they want your product they may...
Google AdWords has announced that in the next few weeks, it will be rolling out three new reporting features to make reporting management easier for the multi-channel advertisers. This will help them find and analyze the relevant data more conveniently than ever.
Here are the three new AdWords reporting feature that will ease up certain...
Last month, YouTube launched video cards which allows viewers a new way interact with the video they’re watching. To no surprise, this feature is available on both desktop and mobile devices. Digital marketers have viewed this new feature to be a blessing because it has been rumored to have replaced the old YouTube annotations in a more visually appealing way.
Today, YouTube officially announced video cards within its TrueView ads which are the ads that are served before a...
You would think with all the messaging services out there, email would have gone extinct by now. Instead, it has become even more vital for brands to utilize properly in order to get front and center with their target audience. This is mostly thanks to mobile devices such as...
Google AdWords has officially announced that starting this June, they will ask the advertisers to verify the ownership for all call extension and location extension phone numbers. Call extensions and location extensions that do not meet this new policy will be disapproved from serving ads with these extensions.
This new announcement reveals how strict AdWords is becoming- advertisers...
Mobile shopping now accounts for over half of all online purchases. But despite the growing marketing emphasis on the mobile market, the conversion rate of mobile is still much less than...
On March 25th, we were lucky enough to host another Google Partner event for our clients. Google has livestreamed their events in past events, but since this event was centered on YouTube marketing strategies, they decided to create a fully orchestrated video presentation. We had a great turnout, and it was a very informative session about YouTube’s place in the future of digital marketing.
Read This Post »
Gone are the days when webmasters used to trick search engines by exploiting loopholes in the ranking mechanism. Now with everyday advancements and frequent algorithmic changes happening in search engine industry, the focus is on delivering value to the (searchers) users. Even Google says, "Don’t optimize your website for search engines; optimize it for your visitors and for their ease and usability."
More and more people are using the Internet on their mobile devices, it is important for all webmasters and business owners to adopt changes as per the industry standards. Google has also announced recently that mobile friendliness will be considered as ranking signals. Therefore, people are looking for ideas to make their website compatible to the changes...
