Today, healthcare providers face stiff competition to attract new patients. Therefore, healthcare providers must adopt new digital marketing strategies to reach their target audience. In this article, we will explore the concept of advertising for healthcare, why it is required more than ever, and list the strategies needed for this digital age.
Physician burnout is a reality that now plagues the US healthcare industry like never before. However, this epidemic of exhausted physicians working on “depleted batteries” isn't a new story. A study published in Mayo Clinic Proceedings reports that 63% of physicians had experienced burnout in 2021, compared with 38.2% in 2020. The problem has only worsened in the present age of healthcare consumerism, where patient demands are often hard to keep up with. Healthcare businesses lose about $4.6 billion every year due to consequences triggered by physician burnout which include but are not limited to
Healthcare marketing consultants play a big role in helping medical practices attract new patients and retain existing ones. They generally achieve this by combining traditional and online strategies to create an effective marketing plan with long-lasting results. With nearly 70,000 health-related searches each minute on Google, it’s crucial to use digital healthcare marketing techniques to achieve your practice’s long-term growth goals.
With the increased internet usage in society, it has become easier to access information. In the case of healthcare, 71% of prospective patients select healthcare facilities, like hospitals and care centers based on past patient reviews.
Patients expect their healthcare experiences to be more than simple checkups and diagnostics. Every touch point with a practice, from finding it online to receiving regular communication and appointment reminders for years to come, counts.
It is a common misconception that healthcare practices do not require marketing strategies in the same way that other companies and professions do. However, healthcare should be treated as a business and cater to consumers, or in this case, patients.
With more options than ever before, patients expect more than top-tier care. They look for providers who deliver top-tier care paired with options and tools available to them that make their experiences easy, timely, and convenient.
With every new year comes a new opportunity for healthcare practices to review and readjust their complete growth strategies to further drive success through patient acquisition, retention, and satisfaction.
Like any other industry, consumerism has affected the healthcare sector as well. Health consumerism is a concept that enables patients to make an informed decision based on all the information, figures, and facts that are available to them.
Building relationships with other healthcare providers in your community is essential to any thriving practice. By providing patients with your own trusted network of referrals, and with other doctors referring patients to your practice, you are ensuring that they receive the best care possible throughout their whole journey, in and beyond your office.
