5 Best Healthcare Digital Marketing Practices That Assure Success

Present healthcare consumers are much different than the healthcare consumers of the past. Today, patients are doing extensive research online, which means they are more particular about the services they receive. This has increased the need for a tactful healthcare digital marketing strategy to help medical practices and organizations find their customers via digital and social media to generate more business online.

With about 47 percent of internet users searching online for information on treatment options and about healthcare providers as stated by Pew Research. It's time that healthcare providers take optimal...

Read This Post »


5 Things to Consider When Hiring a Healthcare Marketing Agency

Having a right marketing agency by your side that can help elevate your healthcare practice’s growth is like living a healthy lifestyle; it improves the overall health and longevity of your practice. As the healthcare landscape is becoming more and more competitive, it’s becoming more difficult for providers and practices to go at it on their own. Healthcare providers are taking short steps in finding the right healthcare marketing agencies with which they can work side by side for mutual benefits. In this blog, we’ll tell you the five most important characteristics that you should look for when considering a...

Read This Post »


Healthcare Marketing Strategy: A Guide for Getting More Patients

Healthcare marketing strategy is an inbound marketing process where we bring forth all the resources that could bear against various opportunities and threats of a highly competitive healthcare business. The resources could be any original content, including blog posts, articles, podcasts, informational videos, and interviews on medical topics, while the opportunities and threats are concerned with persuading your patients to come to you.

Read This Post »


Healthcare Marketing – A Guide for Doctors & Practice Managers

What Is Healthcare Marketing?

As a promotional strategy, healthcare marketing should utilize different marketing channels and tools to create, optimize, and share valuable, branded health-related content that doesn’t just help teach and promote public health information, but also promotes the particular healthcare brand publishing the content. This is a patient-centric approach to marketing, as you aren’t just promoting a service, but are providing valuable information that instills trust in a patient and helps build a long-lasting relationship.

 

Read This Post »


Why Online Reputation Is Critical for a Successful Patient Acquisition Marketing

In today’s digital world, the internet has enabled patients to seek out information, compare all options, and make decisions regarding their health. Whether you are a dentist, physician, gynecologist, or gastroenterologist, it has become crucial for all the healthcare providers to adapt to a marketing strategy that focuses on building the three pillars for their healthcare business – i.e., a satisfied and loyal patient base, a stellar online reputation, and a robust internet presence.

Read This Post »


Patient Acquisition Marketing: How Digital Strategies Are Defining the Healthcare Journey

Today, when more and more patients are increasingly relying on the web for medical information, the term ‘patient acquisition marketing’ refers to the healthcare brands’ need to align with patients’ needs across the web. You need to show that your practice is the best choice for patients’ healthcare needs, through your websites, email programs, social media, advertisement campaigns, YouTube channel and more. Why?

47% of internet users search for information about doctors or other health professionals - Pew Research

A Widespread Digital...

Read This Post »


6 Reasons Why Your Healthcare Practice Isn’t Growing

Growth is a major factor to ensuring your healthcare practice remains successful. If you’re not growing your patient base, then your revenue will remain stagnant. However, growth doesn't happen easily. It requires hard work, diligence, and perseverance toward some defined focus areas – the drivers of growth – before your practice can actually achieve consistent growth. For your healthcare practice, those drivers of growth are your patients. That's why everything that you do should be centered on your patients – both current and potential. Though every healthcare practice knows that, still many fail...

Read This Post »


scroll up