2nd Pillar (Part 3): What Steps Should Doctors Take to Improve Their Online Reputation?

Online reputation management (ORM) is not an unknown term for doctors by now. Its credibility in reputation building and performance enhancing, has made it a necessity in either the active marketing strategy or at least the wish list of every provider (big or small). For those who are reluctant, they should waste no time and read this blog from start to finish to clear the air regarding ORM's value. [Read part 1 and

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2nd Pillar (Part 2): How Exactly a Stellar Online Reputation Benefits Your Practice

A high reputation is the single biggest factor in driving the growth of a healthcare business. Which means that it is also the biggest decision making factor for your prospective patients in selecting a care, as they go on looking for one. In addition, it means that your prospective patients are interacting with your brand at almost every stage and steps of their care finding journey (on the web), which is absolutely what your healthcare business needs to achieve. The ultimate goal of healthcare digital marketing is to build a stellar online reputation. And today, in this technologically modern world, where care finding journey for most...

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2nd Pillar (Part 1): What Is Online Reputation Management for Healthcare & Why You Should Care

Healthcare practices and providers are relying more than ever on Online Reputation Management (ORM) for keeping a check on their businesses' reputation. People not only research about a product or service online and buy it there, but they also use online space to rate and review them. Review websites like Yelp, social platforms like Facebook and G+, and e-commerce websites like Amazon and e-Bay, all of them provide dedicated online space to consumers to talk about their recent experiences with a product or a service they consumed. With a full grown community of online reviewers, no business can hide from getting openly...

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1st Pillar (Part 3): How an Improved Patient Satisfaction Impacts Your Bottom Line

Patient satisfaction and the bottom line of your hospital or medical clinic is directly linked with each other. The more satisfied your patients feel during their visit, the more your bottom line improves. The improved level of satisfaction should also reflect in your HCAHPS scores, which is a deciding factor for your hospital’s reimbursement. Read here in detail about how you can improve HCAHPS scores for your hospital or medical practice. An improved...

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1st Pillar (Part 2): Role of Digital Marketing in Improving Patient Satisfaction

You know your hospital's reimbursement heavily depends on the kind of patient satisfaction you're able to provide. You also know that the internet is making patients increasingly aware of their rights to realize that satisfaction. However, what you may have missed is the fact that the internet, combined with increased proliferation of digital technology, is also playing a major role in defining how your patients are going to feel about you, your service, and your hospital. And its role starts even before your patients have found you, and stays in play post treatment or surgery.

[This blog continues the series...

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