5 Steps for Developing a Social Media CRM Strategy

A Customer Relationship Management (CRM) strategy that revolves around social media is a great way to increase customer engagement and improve customer service. Over half of the 18-29 age group value a quick resolution as the most useful aspect of customer service-related social media, according to a recent study by J.D. Power and Associates. Here are five steps to for developing your social media CRM strategy.

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Instagram Tools to Benefit Your Business

As visuals become increasingly more important to internet users, Instagram is emerging as a high profile app for businesses to build their brands and for individuals to share photos. The app has even eclipsed Facebook and Twitter as a social medium for engagement. The following tools are designed to work with Instagram to help enhance the social media experience. Analytics Tool Nitrogr.am Nitrogr.am allows you to focus on your Instragram presence by tracking your engagement. The main indicators that the tool provides include follower growth, user location, demographics, engagement information and hashtag analysis. Follower growth...

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How to Strategize Your Job Hunt Using Social Media

Social media has been proven to be a fertile ground for lead generation. Typically, social media is associated with lead generation for B2B marketing. However, it can also be a fine replacement for a monotonous spray and pray job hunt. Let’s have a look at some of the ways you can use social media to help you land a job: Continuity and Completion of Your Profile Ensure that all of your online profiles are complete and identical to one another. Update them as needed to reflect your most relevant skills. The more recruiters know about you, the quicker the process will be should they reach out to you for an...

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4 Mobile-Savvy Tips for Mid-Sized Businesses to Stay Competitive

Over a third of all online searches are now done on mobile devices and this trend is still growing. One of the most important things to remember about mobile users is that they search differently than desktop users. While desktop users work in relaxed environments in the comfort of a home or office, mobile users are usually on the go, either riding in a car or another vehicle or walking around while shopping. However, the majority of mobile users are usually trying to pass time. Mobile requires more immediacy and brevity. Here are some tips to improve the mobile search experience for both users and businesses. Prioritize Social...

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Twitter launches Conversion Tracking, Now Available Worldwide

There is no doubt that Twitter is ruling the roost in social media along with Facebook. So it is but natural that any announcement from Twitter will create ripples of excitement. Twitter also has become a popular place for businesses to advertise. This would explain why its conversion tracking capabilities were welcomed by existing and prospective advertisers. Twitter announced in December 2013 that it was making its long-awaited tracking capabilities globally available. This will provide advertisers with more information about traffic and sources of traffic. As a result, this will allow them to make more informed advertising and marketing...

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Digital Marketing Tools You Must Include in Your Action Plan

Digital marketing is taking the business environment by storm and most marketers are readily embracing it. The force behind this change is technology. You cannot ignore today’s technology and thrive in the competitive market. Take your marketing digital by use of the following tools:

  • Google search. This is a universal digital marketing tool that will make your products and services known globally. It directs a vast number...

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Was Software Crash a Good Excuse for Health Exchange Delays?

Four years, millions of people affected and one fatal flaw. Those were the final tallies on the day when Americans were supposed to finally be able to reap the benefits of the Affordable Care Act. Nearly four years after Congress approved an overhaul of health care laws in the United States, the federal government launched a website designed to give them access to affordable, quality health insurance. It was supposed to work seamlessly, providing people with more options, better coverage and financial savings. Unfortunately they never had a chance because the website wouldn't work. Apparently there was a problem with the software...

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Halloween Festivities: A Boom Time for Small Businesses

For many small businesses, Halloween brings more sales, even sometimes rivaling sales during the Christmas period. According to a survey carried out by Proper Insights & Analytics, Americans are expected to spend an average of $75 for costumes during this year’s Halloween festival. While the average spending has reduced from $79 a year ago, the overall Halloween spending has increased by 54.7 percent since 2005. When it comes to Halloween, shoppers know no limits to creativity. Retailers have stocked their shelves with different types of costumes for adults, children and pets, and have a variety of yard decors and candy options....

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