Everyone in digital marketing is familiar with PageRank. PageRank, the link analysis algorithm used by Google's web search engine, has long served as the chief metric to determine the relative quality of Web pages. And now it’s being replaced by AuthorRank. AuthorRank will, in 2013, become the new quality metric that determines search engine rankings. The blogger AJ Kohn wrote that AuthorRank will be “bigger than [recent Google updates] Panda and Penguin combined." AuthorRank entirely transforms the Google search engine paradigm....

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