The Rise of Hyper Local Marketing

Hyper Local Marketing

Today, GMR Web Team hosted its spring Google Partners Event. This event focused primarily on both AdWords and how customers use their mobile devices to connect with businesses. Thank you to all who came to the event. If you were not able to make it, you can watch the video below and read our key takeaways from the event.

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Optimize Love: How to Sell Well with PPC on Valentine’s Day

Valentine's Day brings retailers about $13 billion each year as over 60 percent of consumers participate in this annual celebration of relationships, according to the Retail Advertising and Marketing Association. Here are some ways that your online business can capitalize on this loved filled day.

Start Your AdWords Campaign Early

Some online retailers begin their AdWords campaign for Valentine's Day as early as January. As long as you get the campaign going the weeks...

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Adwords User? How PPC Audit Makes Your Account Efficient

Pay-Per-Click advertising is still relevant as ever, especially when more people do their shopping online. In order to reach that ever expanding audience, you need to have a strong PPC strategy, and one of the most robust tools available is Google AdWords.

But sometimes you may need to go through your account and perform a PPC audit. Fortunately there are methods of obtaining the most efficient audits. You can check to see you're actually hitting the goals and benchmarks you want to achieve with your AdWords while not over spending.

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4 Tips to Stay Ahead of Competitors in PPC

If there are any lessons to be learned, or even advantages to be gained from tough times for businesses, then it's an increased awareness not only of what customers want, but what your direct competitors may be doing better than you.

It doesn't matter how brilliant a single PPC campaign of yours might be, or how effective it was in turning clicks into clients, you can bet your next quarter's profits that the competition has digested every aspect of it, found the flaws, and is currently planning to do the same,...

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Google Search Celebrates Its 15th Birthday Today

Google is celebrating its 15th birthday with an interactive piñata doodle. Google is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software and online advertising technologies. Most of its profits are derived from AdWords. Google's headquarters in Mountain View, California, is referred to as "the Googleplex”.

Google was founded by Larry Page and Sergey Brin in January 1996...

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Why Marketers Must Pay Attention to Google's Quality Score Change

In August 2013, Google changed Quality Score reporting to AdWords by better integrating three sub factors: expected click-through rate, landing page experience and ad relevance. While the way Quality Score is calculated has not changed, the reporting changes can affect relevancy and bid rates. Understanding the effects of these changes will help with using the AdWords report better to assess ad success. Quality Scores Increased After the implantation of these changes, very low scores decreased significantly while high scores increased slightly. The number of “1” ratings decreased 36%, while “10” ratings increased 4%....

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