Learning from the Experts: SEO Performance Metrics

Sangeeta reporting from #SMX #11B It's back to my first love,SEO; so today I will be attending all SEO seminars. Two back-to-back sessions on SEO Performance Metrics that matter that was PACKED with information. It was divided into two sessions: General and Technical. The general session focused on why rankings don't make much difference and why other factors matter. Vanessa Fox and Ryan from Sapient were two of the speakers. According to Vanessa, results take a long time to happen. Moreover, personalization,...

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Three Simple Ways to Make Your Website Sticky

There is a simple cardinal rule to increasing conversions online: the longer the people are on your website, the more likely they will convert. Don’t forget, however, that this is separate from the more fundamental rule of your online presence: if you’re going to survive and flourish in this crazy online world we inescapably live in today, you need to have fresh and relevant information on your site at all times. So the big question remains: how do you get them to stay on your website? That’s what I’m going to break...

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Google Is Cutting 5 Products: What Does It Mean?

As Google shuts down five more of its products and services, the list of recent service closures within the company rises to thirty as the business continues to streamline. The five that are being terminated are iGoogle, Google Video, Google Symbian Search App, Google Mini and Google Talk Chatback. While three of the services did not constitute such a large chunk of the empire, the two major changes are seen as Google shuts down iGoogle and Google Video. The former will be phased out between now and November 2013 and is concession to the...

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Watch Out Siri! Google's Comin' For Ya…

When you think of searching, you probably think of Google. Since its inception, Google has been one of the most popular search engines on the Internet. Small wonder its new operating system is brilliant at searching just what you want, with Google Now as your new assistant. Google has a chance to surpass Apple using its new search capabilities. With the Android 4.1, or Jelly Bean as it’s affectionately called, searching is as easy as thinking what you want.

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Dominate YouTube for Your Local Business

It's ironic that in a culture that loves to fast forward through commercials, the first sites viewed after an Internet search are often video-based commercials. YouTube can be a powerful source of advertising for small and medium-sized businesses as long as it's done utilizing best Search Engine Optimization (SEO) practices. Best of all, it's completely free. Here are some tips on how to use local search marketing to dominate YouTube with PR

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What Twitter’s Redesigned Discover Tab Means for Local Businesses

It’s been about a month now since Twitter started rolling out its redesigned Discover tab, and I think we’re all still trying to figure out what this means for businesses, especially local ones. Focused on making the Twitter experience as relevant and personalized for each user as possible, the retooled Discover tab displays popular articles and breaking stories via Twitter’s real-time search technology that it thinks will interest you the most - based on your interests and location. And of course, the more you use...

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5 Tips to Get Started on Pinterest


Make Peoples’ Jaws Drop The best pinboards for your brand are those that catch peoples’ attention quickly. An effective strategy is to think of every possible aspect of your business that could translate into a pinboard topic, remembering that Pi. For instance, an Orange County web site design firm can create a pinboard that is comprised of screenshots of unique and well-designed webpages...

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