3rd Pillar (Part 3): How Content Marketing Helps Practices Improve Their Brand's Online Presence

Content Marketing for Healthcare Healthcare content marketing in its essence is about creating and sharing valuable, relevant, and consistent health-related online materials such as blogs, articles, videos, infographics, and social media posts in order to attract and retain a clearly defined audience – your target patients – and ultimately drive profitable converting actions from them. Content being created and distributed under this marketing...

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3rd Pillar (Part 2): How Doctors Can Boost Their Online Presence with Mobile Optimization

Mobile Optimization for Healthcare

A major part of having a strong online presence for a website is its ability to provide seamless and responsive user-experience on any internet access device, including mobile devices such as smartphones and tablets. Same applies to your practice's website which is an online window for your patients to take a look at what's inside of your brick-and-mortar practice.

With the...

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3rd Pillar (Part 1): The Importance of a Robust Online Presence for Healthcare Practices

Online Presence for Healthcare Practices A robust online presence means an all-round visibility of your practice on all important platforms on the web, such as search engines, social media, and reviews websites. It's the kind of visibility that can encourage your patients for taking some converting actions which is the ultimate goal of any healthcare marketing plan. A strong online presence is characterized by your...

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2nd Pillar (Part 3): What Steps Should Doctors Take to Improve Their Online Reputation?

Online Reputation Management for Doctors Online reputation management (ORM) is not an unknown term for doctors by now. Its credibility in reputation building and performance enhancing, has made it a necessity in either the active marketing strategy or at least the wish list of every provider (big or small). For those who are reluctant, they should waste no time and read this blog from start to finish to clear the air regarding...

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