Do's and Don'ts for Avoiding a Google Penalty [Infographic]

As long as your website is providing value to your visitors or online customers and you aren't using any shady black hat techniques to do that, you won't have to worry about Google Penalty. But on the other hand, if you are using SEO techniques which are against Google guidelines, your site may not be so lucky to avoid a penalty.

In order to avoid a Google Penalty, you need to keep yourself abreast of Google's guidelines as well as keep a site check to avoid using shady black hat SEO techniques. To get...

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Native Advertising: A Great Help for Small Business

Advertising is a big part of every business plan these days. If you’re going to compete on the internet, you need to get your message, product and company out there. However, when it comes to advertising, many small businesses simply don’t know how to get the job done in an efficient way. This is usually even more difficult for small start-up businesses that don’t have a ton of capital to work with. In such cases, you need to make sure you get the most out of whatever advertising budget you have.

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Content Marketing: 6 Steps to Integrate SEO Best Practices

Everyone seeks the glory of Google’s first page, yet many do so with content that’s not Google-friendly. If you can build pages the way search engines want them, your pages will quickly move to the top. Here are 6 SEO methods that belong in every digital marketer’s toolkit. Keyword Conversion The pivotal step of content creation is the proper use of keywords. Keyword placement is perhaps the dominant force of SEO. The keyword or phrase is what...

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8 Marketing Myths That Stifle the Growth of Your Business

Sometimes when marketers do too much research without questioning sources, encountering myths about marketing is quite common, especially when it comes to the internet marketing. Part of the problem is that there are many marketers who claim to be experts even though in reality, they lack experience. Since marketing involves imagination, which almost everyone possesses, many novices feel that their creative ideas are worth sharing. This leads to ideas that may not necessarily be factual. Moreover, Internet marketing myths also arise because...

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Generic Top Level Domains: Advantages Outweigh Disadvantages

Are you using a generic top level domain (gTLD), yet? These are the extensions at the end of the website URL, similar to .com, .net, and other types of domains that help denote what type of website visitors are heading to. Just recently a bunch of different generic top level domains were made available in order to better categorize the web (things like .cars, .retail, and so forth). But do the advantages outweigh the disadvantages? And why are gTLDs so important? What's the purpose of the gTLD? Businesses need to be able to have a...

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Disadvantages of Relaunching Your Company Without 301 Redirects

Doing a company relaunch could include something simple like changing your business name, business plan or your logo. But, if you are doing something far more involved like changing your domain name to another domain name, you might be wondering if this really is the smart thing to do. One of the nice things about changing a domain name is that you can still have all the same benefits, but with a different domain URL. It doesn’t matter if you have been in business and had your domain for awhile now (a few years) or for a few...

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