Can Google Authorship Result in a Huge Traffic Decline?

Google Authorship is a set of tools designed to connect web content with the Google+ profile of the content creator. Authorship can help your search rankings, as it assigns "Author Ranking" to your content. One of the advantages of setting up Authorship is that it indexes writers in Google's search engine and matches them with their articles and blogs. Authorship is still in its infancy and now there are concerns about how it affects search and traffic results.

A web owner named Alex Yumashev of Jitbit.com using Authorship noticed sudden declines in his traffic, by as much as 90 percent. He received a vague notice from Google...

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