The holiday season is a time when most consumers are flooded with advertisements for sales, and companies are looking for ways to get them to buy as much as possible. For the savvy consumer, this can feel a little overwhelming, and it can even make some people resentful of the companies they do business with.

If you don’t want your company to be a part of the group consumers resent for their relentless holiday pressure, chances are you’ll need to do something to show them that you value them for more than the money they send your way. Use this guide to help you find the perfect way to surprise your...

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