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Struggling with spreadsheets to put up the performance reports in one shot is the story of every PPC Juggernaut. However, AdWords experts at Google have finally decided to simplify this task for advertisers....
Beginning this week, AdWords will be having a more simplified Top movers report so that any of the users can spot and make improvements in their account more easily than ever.What has improved?
One such upgrade in the AdWords top movers report is the inclusion of a summary table that will show you the top as well as the total changes in “Costs”, “Clicks”, “Converted clicks” and “Conversions”. [See image]
With the onset of March 23, 2015, Google AdWords will start removing all those ads which have not accumulated a single impression or have been removed for more than 100 days. This announcement featured on AdWords Help Center also states that once such ads are removed, you won’t be able to access them at all.This move by AdWords will end the complexities of your AdWords account so that you can have a better experience while working with it. Here is an example from Google AdWords to make this clearer --