In our last post we put a compiled list of the pros of SMM to enable you to reach your objective for online marketing. In this post we cover the cons. We believe (and hope you do too) that knowing the cons will reduce the number of mistakes you are going to make!
Cons:
Earlier the question was Should we do social media marketing" Now the question is what platform is suitable for social media marketing. SMM works best when combined with offsite marketing and helps cut down offsite marketing costs by continuing with the hype created by the offsite initiative online.
Compiled below is a list of social media marketing pros. Once you have them in a single place it is easier to chalk out your social...
Many businesses are struggling these days, if they have survived this long. The hundreds of thousands of businesses you have died can teach us all something about how to survive, and even thrive, in 2011.
First, you must be willing to change and stop doing just what you did in the past. If you have survived the last few years you probably already know this. If not, you are probably one of those...
The year 2010 was the year of social media. Social media consolidated its position and by the end of the year major search engines admitted that their algorithm took into account the visibility of a website link on the profiles of the famous and the popular!
The year 2011 will be the year of mobile applications. Internet access via mobiles will increase. Mobile browsers on the other hand will display search results based on location. So ensure your website is a part and parcel of those applications especially if you are in retail,...
The unofficial results of the census have resulted in a hullabaloo amongst internet marketers. Everyone is asking the same question- should we have a Spanish version of the website"
To quote a popular article eMarketer expects the Hispanic online population to grow by nearly 10 million people between 2010 and 2014.
The above data shows the estimated number of users from Hispanic population segment by the year 2014.
The crucial point is how to integrate this piece of information with your
Social media has ensured that anyone can talk about anything including your company and how great it is or how it sucks (Aw!)
Are you there during the company bashing sessions on social media platforms?
It is very tough to track everything that is being said about you because even setting up a Google alert with the brand name or product name may not crawl through a social media platform. And that is exactly where the influencers and consumers are. This requires certain amount of manual work but it is worth...
If your business is primarily B2C you need to be where your customers are. All arguments about not having the time or money take a back seat when you actually know where your customers are. Pingdom.com has come out with statistics on social media behavior. The statistics are primarily based on US demographics.
The surprising result is the young and tech savvy below 30 crowd’s presence is as strong as the 35 to 45 year crowd.
Here is a breakdown of where to find your consumers as per the age...
Major search engines, reacting to local search statistics, are increasing their focus on personalizing and localizing their inquiry results. This evolution benefits small business owners in many ways including:
The main objective of this weeks post? Interviewing Your Potential SEO Company (part 2) is to cover the areas of partnership between the prospective SEO company and your business. The blog consists of questions which help in determining?? whether the company is going to take an active interest in the success of your business or just punch the clock and charge the monthly search engine optimization fees. The basic questions that a company must ask are:-
'How often will we communicate' , 'What is our timeline and how will we...
The daily evolution of search engine optimization results in the birth of new myths on a regular basis but the old ones dont seem to die with the same regularity. This may be due to the idea that some myths make it easier for companies to sell their SEO services, while others just carry on under their own power. The following is a list of some of the new myths as well as those that might take either a silver bullet or a wooden stake to kill.
