In terms of advertising, mobile marketing is the new Facebook. It is on the front lines of an advertising revolution supported by our need to digitize the world. That said, it’s important to have a strong mobile marketing campaign in place. Here are six steps that will help your campaign turn a profit.
Call Tracking from Google Mobile Paid Search Insert clickable and trackable contact numbers in your Google
According to an assessment performed by Pure Oxygen Labs, only 56% of Fortune 100 companies are providing any kind of mobile content designed for smartphone users. This minimalist attitude toward optimizing content for mobile experiences could potentially take a large chunk out of these companies' rankings when it comes to where Google places them on search results, due to changes in Google's mobile algorithms.
Mobile industry statistics have shown and continue to support the importance of ensuring high quality optimization of website...WordPress plugins can be a wonderful asset for bloggers, web developers and business owners. There are a wide range of plugins available that can expand the functionality of a website, from speeding up the pages to improving SEO and social media integration.
While there are a lot of advantages to these plugins, they also come with risks. It is important to be able to identify trustworthy plugins in order to ensure that your website code is both high quality and safe.
SEO knowledge and practices continue to evolve, keeping website owners on their toes about how to present their original web content without violating Google's rules that shape search rankings. Search Metrics released a study in 2013 following the Penguin 2.0 update that reveals how Google is fine tuning its methods for weeding out black hat spam sites. Each update targets certain type of search rank manipulation, but the common thread to each update is that Google wants to reward sites that work hard to give their users quality content....
Google is by far the most popular search engine and based on data gathered by Statistic Brain, the average number of daily searches in 2012 was 5,134,000,000. Revenue hit $50 billion during that year and founders Larry Page and Sergey Brin celebrated Google's 14th birthday.
Despite the fact that a large portion of Internet users turn to this search engine to find virtually anything on the web, it seems that smartphone users are spending more time on apps. Approximately 80% of...
Any business person will tell you that they wish to stretch their business further. However, this is subject to the returns earned by the business. If the returns are good enough to sustain the business and remain, then the owner can use the surplus to expand the business so as to even get more returns. It is against this principle that most SEOs are laying the foundation of their business. What could be the drive behind all this?
Good returns from the business
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Google has dominated the top spot as the best search engine for many years, but it seems that Marissa Mayer has some tricks up her sleeve. The 38-year-old was ranked number 14 on the Fortune Magazine list of 'America's Most Powerful Businesswomen of 2012', and this is thanks in large part to the experience she gained as the key spokesperson and executive of Google.
Since she was appointed President and CEO of Yahoo! in 2012, Marissa has transformed the way the Internet corporation works. Recently, Yahoo announced their plan to buy blogging...If your company doesn’t have a unique website in this modern day and age, you are heading for business suicide. Over 3 billion people around the globe use the Internet on a daily basis and approximately half of these people will access the web using a smartphone or tablet. People are fast becoming dependent on websites when making investments, whether it is for a product or service. Because of this, you need to jump on the bandwagon and consider integrating responsive web design into your mobile SEO strategy.
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Over time some brand names are so well established in our daily lives that they become action verbs for things we do rather than proper names for things we use. For example, Xerox is not just a company, it's a procedure for duplicating paper documents and Google is not just a search engine, it's the action we take to find information. Pop Tarts and Chap Stick are registered trademarks for specific products, but they've evolved into catch-all for toaster pastries and lip balm, respectively.
How do certain...
Finding an inbound marketing company that helps your website gain traffic and revenue can be a challenge. Here are some red flags to watch out for to determine whether or not their online marketing efforts are worth continuing or abandoning for better expertise. Empty Promises SEO companies that guarantee high rankings in search engines should not be trusted, since search engines deliberately use hundreds of factors in their rankings. The company that boasts such claims may have a successful track record, but most likely...
