How Social Media Can Drive Traffic to Your Trade Show

Small businesses are quickly realizing the power of social media and are incorporating it into their offline marketing activities. With a good social media plan, you can drive traffic to your booth and make prospective customers eager to do business with you.

Social media can add leverage to your small businesses to reach prospective clients and attract them to your trade booths.

Below are some social media marketing tips you can use to boost brand awareness, and make your next trade show a success.


The number of people using

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Leveraging Social Media to Meet High Profile People

Social media is becoming more and more of an important tool each and every day for people in the business world. In fact, it’s one of the most important tools that a person can have if they’re working on their own or running a small company that they’ve just started without a lot of contacts.

However, many small business owners just don’t understand the best ways to use social media to help them get ahead. One way is to leverage social media to help you meet high profile and influential people who can help you boost your career through affiliation or by hiring you.

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5 Steps for Developing a Social Media CRM Strategy

A Customer Relationship Management (CRM) strategy that revolves around social media is a great way to increase customer engagement and improve customer service. Over half of the 18-29 age group value a quick resolution as the most useful aspect of customer service-related social media, according to a recent study by J.D. Power and Associates. Here are five steps to for developing your social media CRM strategy.

Related: How Integration of...

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How Integration of Social Media with ECommerce Site Drives Up Sales

Since the turn of the century, businesses have been intrigued by the concept of ecommerce web design – the closest thing in history to an automated cash register. But only a small percentage of websites reach the goals of their owners and many end up giving up in frustration. So what does it take to make online sales happen? The following insights may help you understand how social media now plays an important role in driving sales.

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Harnessing Twitter Chat for Personal Brand Building

Some call it a Twitter party. Others call it a tweet chat. Then there are those who call it a powerful brand-building tool—these are the people to whom you want to pay attention when it comes to Twitter chats.

Twitter chats, public conversations on Twitter in which people participate by using unique hashtags, have become important communication vessels for people with a shared interest, people with specific questions and businesses interested in building their brand.

The chats take place at a regularly scheduled time—perhaps daily, most likely weekly. They allow...

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5 Grave Mistakes that Tarnish Your Business's Reputation

You may have the best social media strategy on the face of the planet, but if you’re not going out of your way to satisfy the needs of consumers, you’re not doing your job. Here are five mistakes that could tarnish your business’s reputation:     Not Knowing Your Audience Your social media strategy will suffer if you don’t have a solid understanding of your consumer base. Not every customer is a perfect one. Every single customer is a critic, including journalists, employees, bloggers and personal connections. Stay alert. Weak Presence in the Right Areas Once you have identified your target audience,...

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Optimizing Your Social Media for Mobile: It Is High Time!

We are becoming an increasingly on the go type of society when it comes to our Internet viewing. More and moreOptimize your Social Media Profile for Mobile Users content is being shared via smartphones, tablets, and other mobile devices--this includes videos on YouTube, pictures from Instagram, and interesting articles on Facebook pages. So, are your own social media efforts optimized for mobile?

How much time do you spend on your phone, browsing your...

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Boosting Social Media Efforts With SEO Data

Social media platforms, like Twitter, LinkedIn and Facebook, are great platforms you can use to launch an inbound marketing campaign. This is because a great social media marketing strategy will inevitably improve your SEO. Does it work the other way around? Can you use your SEO data to improve the precision of your social media marketing campaign? How Social Media and SEO can boost your online marketing caimpaign? The answer is yes. Let’s...

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Instagram Tools to Benefit Your Business

As visuals become increasingly more important to internet users, Instagram is emerging as a high profile app for businesses to build their brands and for individuals to share photos. The app has even eclipsed Facebook and Twitter as a social medium for engagement. The following tools are designed to work with Instagram to help enhance the social media experience. Analytics Tool allows you to focus on your Instragram presence by tracking your engagement. The main indicators that the tool provides include follower growth, user location, demographics, engagement information and hashtag analysis. Follower growth...

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How to Strategize Your Job Hunt Using Social Media

Social media has been proven to be a fertile ground for lead generation. Typically, social media is associated with lead generation for B2B marketing. However, it can also be a fine replacement for a monotonous spray and pray job hunt. Let’s have a look at some of the ways you can use social media to help you land a job: Continuity and Completion of Your Profile Ensure that all of your online profiles are complete and identical to one another. Update them as needed to reflect your most relevant skills. The more recruiters know about you, the quicker the process will be should they reach out to you for an...

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