Why Responsive Email Design Has Become So Vital Today [Infographic]

Why Responsive Email Design Has Become So Vital TodayYou would think with all the messaging services out there, email would have gone extinct by now. Instead, it has become even more vital for brands to utilize properly in order to get front and center with their target audience. This is mostly thanks to mobile devices such as smartphones and tablets. However, you still need to have top notch design. In particular, responsive email...

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A Guide to Go Mobile-Friendly As Google Watches Out

More and more people are using the Internet on their mobile devices, it is important for all webmasters and business owners to adopt changes as per the industry standards. Google has also announced recently that mobile friendliness will be considered as ranking signals. Therefore, people are looking for ideas to make their website compatible to the changes suggested by Google.

Keeping all such needs of modern business...

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4 Tips to Attune Your Site for Greater MCommerce Capability

Mobile commerce, or simply mCommerce, has seen exponential growth over the last five years. As smartphones and other mobile devices become affordable, more people are switching their old basic feature phones for these feature-rich devices. According to data from the Pew Research Center, 56% of American adults have a smartphone.

For online business owners, this finding means one thing: make their stores accessible for users on mobile devices or risk losing significant amount of sales. If you have an eCommerce store, optimizing it for mobile users is no longer an option but a necessity. Below are...

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How Mobile Apps Are Helping Build Brand Loyalty

Just how much is your company committed to brand loyalty? It has become a top priority for most businesses, both large and small because of how much emphasis has been put on ensuring that customer gets a personalized, memorable experience. If they don't feel like they have that experience, then they can just as easily complain about your How to Leverage a Mobile App to Build Your Business Brand?service or products publicly online. This is also why brand loyalty has become a two way...

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4 Mobile Elements You Must Assimilate in Your Marketing Efforts

Mobile advertising efforts must be incorporated into any marketing campaign that you hope to see get off the ground. Many entrepreneurs set out to launch a mobile marketing campaign but have no idea where to start or what to include. Here are four mobile elements that you must incorporate into your marketing strategy to make your mobile marketing count: Multi-Level Advertising Infrastructure It’s important to get your message to as many individuals in your...

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4 Mobile-Savvy Tips for Mid-Sized Businesses to Stay Competitive

Over a third of all online searches are now done on mobile devices and this trend is still growing. One of the most important things to remember about mobile users is that they search differently than desktop users. While desktop users work in relaxed environments in the comfort of a home or office, mobile users are usually on the go, either riding in a car or another vehicle or walking around while shopping. However, the majority of mobile users are usually trying to pass time. Mobile requires more immediacy and brevity. Here are some tips to improve the mobile search experience for both users and businesses. Prioritize Social...

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6 Effective Strategies to Make Your Mobile Marketing Count

In terms of advertising, mobile marketing is the new Facebook. It is on the front lines of an advertising revolution supported by our need to digitize the world. That said, it’s important to have a strong mobile marketing campaign in place. Here are six steps that will help your campaign turn a profit.

Call Tracking from Google Mobile Paid Search Insert clickable and trackable contact numbers in your Google Mobile ads. This way, you can track the ad from which your leads made the call and run it against other...

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5 Ideas to Get Your App Off the Ground

Bear in mind that, as you prepare to launch your app, both it’s relevance and ease of use will determine its success. Here are five ways to get your app off the ground and working for you: Know Your Market If you own a cleaning service, launch an app that speaks to stay-at-home moms. An app geared toward middle-aged men will not drive results. Ensure that your app includes an interactive section about the environmental benefits of the chemicals you use. Get Them Talking Listen to the feedback that you get from your customers, and use this information to your advantage. If the general consensus...

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4 Key Elements In Mobile Advertising

Statistical evidence and technological advancement suggest that the next great advertising platform is going to be built on mobile devices. To maximize on adverts displayed on mobile devices, there are four core factors that you must consider: location, time of the day/week, user behavior and the weather. In essence, it is not safe to assume that the owner of a specific smartphone will be at a given location at a specific time. This means that displaying ads that target a specific geographic region should be approached differently, with a focus on identifying the device owner’sactual location. This will help you cutdown costs and...

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