Boost Your Website Through Mobile Optimization

Desktop web browsers are fast and powerful. Their mobile counterparts, on the other hand, are generally less equipped (although they are speeding up everyday it seems). So it is paramount to remember that mobile-friendly websites need to be simple and efficient.

This can be achieved in several ways. First, when creating a mobile-friendly website, be sure to eliminate, or greatly limit, the number of images that are on the site. The screen resolution for most computer monitors is many times greater than that of a cell phone's screen. Depending on how the mobile browser works, this might force the user to scroll sideways through pages. In that case, large images will make scrolling a cumbersome task. Otherwise, the browser may shrink the page to the width of the screen, which will create fuzzy or misshaped images.

In addition, note that mobile browsers may have a hard time processing certain technologies like Flash and Javascript. Both of these elements add functionality and depth to the online experience and they may seem like a hassle to remove. However, there are huge benefits to using basic HTML and limiting the amount of images and advanced forms of website code, namely speed and usability. And with websites, whether being viewed from a computer or mobile phone, its all about decreasing the bounce rate.

By concentrating on text, pages will load quicker and the user will be able to get the information they want without compromising bandwidth usage. Also, avoiding Flash and Javascript will cater to all types of mobile browsers. Every person will be able to view the web page, not just the ones who can utilize such technologies.

Catering to mobile and non-mobile crowds is not a hassle. It only requires some awareness and knowledge of the target market (and their behaviors). In the end, both the growing mobile base and website hosts will be much better off because users will be able to access what they desire and hosts will get the viewers they need.


Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.


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