4 Mobile Elements You Must Assimilate in Your Marketing Efforts

Mobile advertising efforts must be incorporated into any marketing campaign that you hope to see get off the ground. Many entrepreneurs set out to launch a mobile marketing campaign but have no idea where to start or what to include. Here are four mobile elements that you must incorporate into your marketing strategy to make your mobile marketing count: Multi-Level Advertising Infrastructure It’s important to get your message to as many individuals in your...

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Mobile Algorithm Changes Can Affect Your Search Visibility

According to an assessment performed by Pure Oxygen Labs, only 56% of Fortune 100 companies are providing any kind of mobile content designed for smartphone users. This minimalist attitude toward optimizing content for mobile experiences could potentially take a large chunk out of these companies' rankings when it comes to where Google places them on search results, due to changes in Google's mobile algorithms.

Mobile industry statistics have shown and continue to support the importance of ensuring high quality optimization of website content for internet-enabled mobile devices, not only because Google's algorithms and ranking...

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Watch Out Siri! Google's Comin' For Ya…

When you think of searching, you probably think of Google. Since its inception, Google has been one of the most popular search engines on the Internet. Small wonder its new operating system is brilliant at searching just what you want, with Google Now as your new assistant. Google has a chance to surpass Apple using its new search capabilities. With the Android 4.1, or Jelly Bean as it’s affectionately called, searching is as easy as thinking what you want. Android 4.1 May Take The Lead Over...

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Boost Your Website Through Mobile Optimization

Desktop web browsers are fast and powerful. Their mobile counterparts, on the other hand, are generally less equipped (although they are speeding up everyday it seems). So it is paramount to remember that mobile-friendly websites need to be simple and efficient.

This can be achieved in several ways. First, when creating a mobile-friendly website, be sure to eliminate, or greatly limit, the number of images that are on the site. The screen resolution for most computer monitors is many times greater than...

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