The rules for SEO have changed dramatically over the years the more Google matures and weeds out spam. In 2013, Google provided further updates to Penguin and Panda and then introduced Hummingbird. In the process, many webmasters in 2014 may be wondering if SEO still matters or if it has become too complex to worry about. But even these ground breaking changes have not altered Google's goal to serve the most relevant search results, so in many ways these updates are merely fine tuning what the search engine has been aiming for all along. Social Media Expansion Social media, particularly Google+, has become an important...

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