So, I finally made it to Seattle! Seattle’s weather was at its best and the sea smelt great. The number of participants was mind boggling.

The first speaker at SEL Summit was Duane Forrester from Microsoft. He spoke of how local search is changing, and how to change the way to market. Apps rule the roost and examples stating the same were of Tesla Cars, Smart Refrigerators and Navigation System Advertising. The local search behavior is changing. Mobiles, Tablets, Phablets and...

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