Advances in alternatives and the decrease of associated costs have taken search engine marketing techniques far beyond the optimization of written content, blogs and articles. One of the most visible and well-known of these advances is YouTube, the video sharing site purchased by Google for $1.65 billion in 2006. A second advance, though not as ubiquitous as YouTube, is the podcast. A podcast is a digital media file which can be distributed over the internet using syndicated feeds for playback on portable media players, laptops and personal computers. Despite their name, podcastare not the exclusive domain of the IPod, a popular...

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