The most powerful sales tool available today isn't ridiculously expensive, complex or difficult to implement. In fact, it's probably already built in to your ecommerce website design--just waiting to be maximized.

It's your website's search feature.

The search function is not only an effective way for consumers to find the products they're looking for on your website, it's an effective way for you to sell them products they weren't necessarily looking for but want nonetheless. They search for one item, you show them the item along with several more that are...

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