Online Reputation Management: Making Patient Engagement More Effective

Why do you need Online Reputation Management (ORM)? ORM is a process focused on managing online patient engagement for you and your practice. It deals with influencing patients’ perceptions about you by ensuring that your reviews are accurately representing your services. ORM’s strategies focus on countering and overshadowing negative online reviews with more positive reviews, and proactively intercepting potential negative reviews. The purpose is to improve the way people talk about you and your practice, which in turn will boost your credibility and help you gain new patients.

Patients are increasingly...

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