Why Asking Patients to Write Reviews Is Actually Essential: A Study

Asking your patients to write reviews for you online is not only recommended…it’s absolutely essential. Online reviews have become a key factor in selecting a healthcare center or provider...or any business for that matter. Market research conducted by BrightLocal suggests that 72% of the people use reviews as part of their decision process, and 30% decide solely based on reviews on websites like Google, HealthGrades, Yelp, etc. In a recent event for their partners, Google provided that 88% of patients use a Google search to find a physician or treatment center and 30% just search directly on a review site. Thus, it...

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5 Ways to Put Some FUN Into Your Internet Marketing Campaign

Internet marketing can be boring, BUT it can be fun, too. Add some jazz to your campaign and watch as your customers get out of their seats and join in on the action. Get Your Social On Social media is quickly becoming one of the most important ways of introducing your business to and engaging your customers. While Facebook has been getting all the attention in this regard, Twitter has picked up steam fast and Pinterest is gaining ground too. By posting tweets relevant to your niche, it is more likely that those who follow you will have an interest in your business. Make sure to...

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Our Trials with Reputation Management

In the first week of March, on a Sunday evening I got a call from Ajay, the president of GMR Transcription. It was not a friendly call. As per him a single post by a transcriptionist on scam.com was costing GMR Transcription both in terms of reputation and money. He posed a simple question-If we can get pages on number one why cannot we remove scam.com from the listing" A reputation management company was asking for $10,000 and a years' time. In a moment of total recklessness I told him I could do it in 3 months and for $3000. (You have to be raving mad to make a stupid commitment like that!) Monday morning at the table I just wished I...

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