The way patients make healthcare decisions has changed significantly over the last decade.

Not long ago, most patients relied on referrals from friends, family members, primary care physicians, or a simple online search when looking for a provider. Today, patients often arrive at healthcare decisions after consulting multiple sources of information, comparing providers, reading reviews, and conducting extensive research on their own.

At the same time, artificial intelligence has become part of how many people gather and evaluate...

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Digital marketing for healthcare galvanizes the loyalty of current patients and educates prospective patients about their healthcare options. It's always been about connecting with your audience in the right place at the right time. And today, the right place is on the internet and the right time is around the clock.

Understanding healthcare digital marketing trends

Consider the following statistics from Pew Research:

• One in three adults in the United States say they...

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