Matt Cutts On the Google Penguin 2.0 Update

Google released Penguin 2.0 on May 22, 2013, as the new algorithm for ranking search results has moved deeper into the issues of the first Penguin release. It's definitely not a good idea to engage in random link exchanges anymore. Website maintenance has now become crucial for following the new guidelines announced by Google engineer Matt Cutts. At the same, there really aren't any shocking surprises from the update. If your focus as a web designer or business owner has been on delivering original useful content to users with natural links to credible...

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