SEO knowledge and practices continue to evolve, keeping website owners on their toes about how to present their original web content without violating Google's rules that shape search rankings. Search Metrics released a study in 2013 following the Penguin 2.0 update that reveals how Google is fine tuning its methods for weeding out black hat spam sites.
Each update targets certain type of search rank manipulation, but the common thread to each update is that Google wants to reward sites that work hard to give their users quality content....
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Any business person will tell you that they wish to stretch their business further. However, this is subject to the returns earned by the business. If the returns are good enough to sustain the business and remain, then the owner can use the surplus to expand the business so as to even get more returns. It is against this principle that most SEOs are laying the foundation of their business. What could be the drive behind all this?
Good returns from the business
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Finding an inbound marketing company that helps your website gain traffic and revenue can be a challenge. Here are some red flags to watch out for to determine whether or not their online marketing efforts are worth continuing or abandoning for better expertise.
Empty Promises
SEO companies that guarantee high rankings in search engines should not be trusted, since search engines deliberately use hundreds of factors in their rankings. The company that boasts such claims may have a successful track record, but most likely...
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Getting the most out of your landing page is more than just about the perfect marketing strategy or how great the service or product you're selling might be.It is also about landing page optimization, layout, and design. Think about it: a poorly designed and hard to navigate landing page is going to mean less sales, while a simple and organized layout means people know where to go and make that final sale.
In fact, when it comes to landing page design, there are five major areas that you should always give extra attention...
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Everyone in digital marketing is familiar with PageRank. PageRank, the link analysis algorithm used by Google's web search engine, has long served as the chief metric to determine the relative quality of Web pages. And now it’s being replaced by AuthorRank. AuthorRank will, in 2013, become the new quality metric that determines search engine rankings. The blogger AJ Kohn wrote that AuthorRank will be “bigger than [recent Google updates] Read This Post »
Two days ago was the last day of SMX East and my mind is still reeling with 3 days of information stuffing. I am seriously trying to find areas in my brain to pack in everything I've learned, especially now as I'm going over notes and adapting our strategies. (And given that this is a virtually impossible task, I think it just means I need a little vacation time, right?)
The awesome part about attending these sessions is that not only do you listen to expert panelists go over their fortes, but you also get to ask whatever...
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Today was tough at SMX East. It has been great learning from experts on SEO Performance Metrics and Tackling Content Duplication and Penguin Penalties, but today presented new challenges. All of the sessions were running parallel, and...
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Had a great Day 1 at SMX East and learned a lot from the experts on SEO Performance Metrics that I am excited to share with the team.
Now onto new the beautiful Penguin world we live in, and this is straight from the horse’s mouth….
Content Audit: Pull data
- GWT
- Screaming Frog
- Excel Google
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Sangeeta reporting from #SMX #11B
It's back to my first love,SEO; so today I will be attending all SEO seminars. Two back-to-back sessions on SEO Performance Metrics that matter that was PACKED with information.
It was divided into two sessions: General and Technical.
The general session focused on why rankings don't make much difference and why other factors matter. Vanessa Fox and Ryan from Sapient were two of the speakers. According to Vanessa, results take a long time to happen. Moreover, personalization,...
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It’s been about a month now since Twitter started rolling out its redesigned Discover tab, and I think we’re all still trying to figure out what this means for businesses, especially local ones. Focused on making the Twitter experience as relevant and personalized for each user as possible, the retooled Discover tab displays popular articles and breaking stories via Twitter’s real-time search technology that it thinks will interest you the most - based on your interests and location. And of course, the more you use Twitter, the more...
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