Importance of Checklists for Small Business Websites

A checklist helps keep a website within the realm of bringing value and traffic to the business. Avoiding a checklist can lead to missing out on important components that could help the site's success. Since websites can be complex--depending on your business goals--it's a good idea to review the following expert tips and use them as a guide for your web development. Content Content development is by far the most important aspect of any website because it's what users and search engines are looking for. Without...

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A Few Common Goof-Ups Made on Small Business Websites

Small businesses are wise to create websites, but sometimes miss the point of what websites are about. Understanding that a website is not a get rich quick scheme is an important key to approaching web development. Here are common website mistakes made by impatient small businesses: Rushing to Make Sales Before your website can win the trust and loyalty of customers, you need to first learn about your target market from studying analytics and reading their comments. Getting too ambitious about sales can send the...

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