The 5 Second Test Is Critical for Website Design

It's not a very long time--Vine's increasingly popular looping video clips are a whole one second longer. But it's an important amount of time during which the visitor will decide, consciously or subconsciously, whether or not to stick around, explore and maybe even do business with you.

Why five seconds? The short answer is that people have shortened attention spans. The longer answer is that there are so many other options available to them that people don't have the patience to dig around and try to figure out how to navigate a website. They want instant gratification,...

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Is Responsive Web Design the Best Option for Your Mobile SEO Strategy?

If your company doesn’t have a unique website in this modern day and age, you are heading for business suicide. Over 3 billion people around the globe use the Internet on a daily basis and approximately half of these people will access the web using a smartphone or tablet. People are fast becoming dependent on websites when making investments, whether it is for a product or service. Because of this, you need to jump on the bandwagon and consider integrating responsive web design into your mobile SEO strategy.

 In order to effectively captivate your audience, you must provide them with the information they...

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Why Companies Prefer Web Marketing Through an Agency

There are many companies out there that prefer to keep their marketing campaigns in-house, which is understandable.But, on a few basic levels--a very few, namely a need to control everything--most companies prefer to take their web marketing initiatives to an agency. This can be attributed to a number of things. First and foremost, agencies work with businesses one-on-one to help them reach their business goals, tailoring the web marketing approach to the voice of the product and the personality of the target market. These campaigns run...

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