UX Mastery: Much More Than Just Design Thinking

These days everyone with a website knows about UX design, but not everyone knows how to implement it successfully. Mostly, people believe that UX design is akin to design thinking. And then there are those who believe that the latest innovations combined with optimization will always deliver the outcomes they want.

Truth is to understand how to successfully implement UX design; you need to understand how it is different from design thinking. Here are four things you need to know to master UX design.

UX design is not...

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