Halloween Festivities: A Boom Time for Small Businesses

For many small businesses, Halloween brings more sales, even sometimes rivaling sales during the Christmas period. According to a survey carried out by Proper Insights & Analytics, Americans are expected to spend an average of $75 for costumes during this year’s Halloween festival. While the average spending has reduced from $79 a year ago, the overall Halloween spending has increased by 54.7 percent since 2005. When it comes to Halloween, shoppers know no limits to creativity. Retailers have stocked their shelves with different types of...

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A Few Common Goof-Ups Made on Small Business Websites

Small businesses are wise to create websites, but sometimes miss the point of what websites are about. Understanding that a website is not a get rich quick scheme is an important key to approaching web development. Here are common website mistakes made by impatient small businesses: Rushing to Make Sales Before your website can win the trust and loyalty of customers, you need to first learn about your target market...

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