Online Press Release Guidelines

Generally, as business owners we all know exactly what we want to include in our press release. However there are certain guidelines that we need to follow to ensure that people can find us when they search for us online and search engines know which news to deliver when people ask for them.

Normally a press release is based on the format of

  • Headline
  • Summary
  • Dateline and Lead
  • Body
  • Boilerplate Statement
  • Contact Information

The headline and summary must be strong enough...

Read This Post »


scroll up