How to Efficiently Recycle Search Engine Marketing Work for Success

Search engine marketers at PPC audit companies need to devise ways to get the best ROI from their marketing campaigns. And when a campaign is successful, there should be ways to scale it up and deploy to different channels quickly and efficiently. One strategy that the PPC team can use is recycling successful campaigns.

Deploy Campaigns on Multiple Channels

If you are having success with a campaign on Google, use the same data...

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7 Actionable Methods to Increase Landing Page Conversions

Are you getting the most from your PPC campaigns? If you are getting average or dismal results from your campaigns, there are a number of things you can do to improve. Successful PPC campaigns are more about the landing pages rather than the ads you are running.

Related: 7 Secrets to Save on Your PPC with Quality Score

Here are seven actionable methods you can pursue to improve your landing page conversions:

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