Staying one step ahead of your competitors is the key element to boost a successful business. Optimizing your Internet presence, particularly to present the clearest "who we are and what we do", is essential to ensure that your pay-per-click (PPC) rate is successful. Check your landing page against these ten simple pointers—how does it measure up?

1. A complete landing page.

When visitors click on an ad, they are actively looking for something. Make sure your landing page tells them that they've found...

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