4 Tips to Stay Ahead of Competitors in PPC

If there are any lessons to be learned, or even advantages to be gained from tough times for businesses, then it's an increased awareness not only of what customers want, but what your direct competitors may be doing better than you.

It doesn't matter how brilliant a single PPC campaign of yours might be, or how effective it was in turning clicks into clients, you can bet your next quarter's profits that the competition has digested every aspect of it, found the flaws, and is currently planning to do the same,...

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10 Tested Ways to Create a Perfect PPC Landing Page

Staying one step ahead of your competitors is the key element to boost a successful business. Optimizing your Internet presence, particularly to present the clearest "who we are and what we do", is essential to ensure that your pay-per-click (PPC) rate is successful. Check your landing page against these ten simple pointers—how does it measure up?

1. A complete landing page.

When visitors click on an ad, they are actively looking for something. Make sure your landing page tells them that they've found...

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5 Costly PPC Mistakes That Should Be Avoided

Pay per click (PPC) is the quickest way to drive traffic to your website. However, some business owners do not get PPC right and end up wasting money because of simple mistakes. When you launch a PPC campaign, you should be looking to maximize the ROI through driving quality traffic and leads to your site. However, there are some common mistakes you can do that will make you attract the wrong audience or frustrating potential leads. Take note of the following mistakes: Directing ads to the...

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Google Upgrades AdWords Quality Score Reporting

Online advertisers who use Google's AdWords platform can now get a better idea how well their campaigns are working as Google fine tunes its reporting. Quality Score is a rating of keywords on a scale of 1-10. Google has just updated how this score relates to expected click through rate, ad relevance and landing page experience. The purpose of the update is to help advertisers evaluate and improve their ads based on visibility and expected performance. Google has not changed how Quality Score is calculated for keywords, so the new methodology won't affect ad performance. The change mostly allows you to understand how your own changes to...

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