Healthcare providers face two significant challenges today, attracting new patients and keeping existing ones engaged. Patients now expect quick responses, convenience, and personalized care. Yet, many healthcare organizations still rely on outdated marketing methods, disconnected systems, and one-size-fits-all messaging.
That’s where artificial intelligence (AI) steps in. In healthcare marketing, AI enables practices to...
Loyal patients create more loyal patients. It’s really that simple: Keep them happy and they will keep coming back. Lose their trust or provide them with a negative experience, and don’t expect them to be back or recommend you to others.
Excellent medical care undoubtedly plays an essential role in retaining patients, and it can work hand-in-hand with healthcare marketing. Assessing patient satisfaction and consistently improving the patient experience will go a long way to grow your practice.
The number of independent physicians in the US has dropped over the last several years thanks to disruptive market conditions! The most common factor here, as cited by the majority of independent physicians in an Accenture study, is the reimbursement pressure that restricts them from staying in an independent...
